A Look at Why I Use WordPress…

This is the third of a series of posts about launching your online presence and branding. The single life Much of my early professional background was in the field of technology. I fixed hardware/software/networking problems on Windows PCs and…

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Facebook Page or Group? That is the Question

If you already have a profile on Facebook and are thinking about creating a presence for your business, you may be wondering: Which is best for your business – a Facebook Page or Group, or both? But before we get into the nuances of Facebook groups… What is the main…

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Picking a Domain Name

This is the first of a series of posts about building your online presence and branding. I think every business, regardless of whether it is full or part-time and whether it is small or large, should have a web presence. To stake your claim to your unique spot on the…

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Why Textures are a Good Idea

Those of us gifted with five (or six) senses know both the natural and man-made world around us by seeing, touching, tasting, smelling, and listening to it. When it comes to websites, we can only see and sometimes listen to them. I feel that the visual experience of…

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Demystifying Color

People who know me in person know that I am a fan of color. When everyone else in New York City is wearing their drab greys, blacks, and browns, I will more than likely be sporting bright oranges and greens. It’s not that I have anything against greys, blacks or…

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Using Photos on Your Website

This is a rather simple topic but I thought it was worth addressing because many people make mistakes when they add photos to their websites. There are a few basic concepts to keep in mind and, since a picture is worth a thousand words, I will include some examples….

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Fonts are Awesome but…

Fonts are awesome. Fonts can be evocative. There’s a font you associate with Hollywood and another you associate with Broadway. I love fonts! There are an endless number of fonts you can use on the web these days. There are over 800 font families on Google Fonts…

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To Autoplay or Not to Autoplay

When it comes to web design, the question of whether or not you should autoplay videos on your website is one that can engender debate. We are mostly in the “against” camp. Of course, if you are a web developer and you have a client you cannot convince otherwise, your…

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